Seva nad Sattva
Website
Here’s a more condensed version while keeping the key meaning:
A brand inspired by Ayurveda and Yoga was developed to reflect healing, balance, and a strong connection to nature across its visual identity.
Brand Identity
The logo, colors, and design language should feel organic yet distinctive, avoiding generic minimalism. Warm, earthy tones create calm and harmony, supported by elegant, minimalist typography.
Website
The site should be intuitive and visually clear, with seamless booking, easy contact, and simple navigation—reflecting natural simplicity and a user-centered experience.
Brand Identity
Starting with the logo, my goal was to reflect the natural, holistic values of Ayurveda and Yoga while resonating with the target audience. Through an iterative process and close collaboration with the client, we refined the visuals. To emphasize the brand’s organic essence, I created a hand-drawn logo that conveys an authentic connection to nature.
During brainstorming, we focused on crafting an environment that feels natural and deeply resonates with the soul. Guided by the holistic, nature-rooted principles of Ayurveda and Yoga, I created a moodboard to visually capture the brand’s essence and align the vision with the client’s goals.
Wireframes
I mapped the platform during workshops and tested workflows with employees and stakeholders. Based on these insights, I created the first wireframes, outlining key screens and user flows to ensure the platform is intuitive and efficient.
What Went Wrong
Some employees initially struggled with the new platform due to familiarity with paper-based processes and limited experience with technology. Employees also relied heavily on search, which wasn’t fully optimized at first, and some workflows were too complex.
Additionally, drivers faced difficulties on the Cranes documents. While they could find the correct crane, the document naming was too complex, making it hard to identify and access the relevant documents for each crane. These issues required further simplification and restructuring.
Testing & Iteration
I created low-fidelity wireframes to map key screens and workflows and tested them with employees to uncover usability issues. Feedback guided early iterations. Since research showed that employees relied heavily on search, we optimized it globally and added filters on Documents and Cranes pages to better navigate large and complex content. I also introduced a dedicated download section on the Crane details page, enabling quick access to all documents related to a specific crane.
Results
The intranet platform significantly improved internal communication and access to documentation, reducing reliance on phone calls and paper-based processes. Employees were able to find information faster, reach the right contacts more easily, and access relevant crane and project documents on-site.
Optimizations such as global search, filters, and clearer document grouping improved navigation across large and complex content. At the same time, the project revealed opportunities for further improvement, including simplifying document naming, refining the Cranes section, and supporting gradual onboarding for less tech-experienced users. These insights provide a clear foundation for continued iteration and long-term improvement.
