Overwie

As the sole UX/UI designer and no-code developer, I built this project for a client offering yoga, Ayurveda consultations, prenatal yoga, and postpartum massage. The goal was to convey her vision, share accessible guidance on Ayurveda, and create a seamless booking experience for single or multiple services—while establishing a distinctive and cohesive brand identity.

Client: https: sevaandsattva

My role: Solo UX/UI Designer & Framer Developer
Duration: 3 months

Tools:

Figma

Webflow

Photoshop

Illustrator

Project Description

For a brand dedicated to sharing the wisdom of Ayurveda and Yoga, the goal was to develop a cohesive corporate design that communicates its core values—healing, balance, and a deep connection to nature. These principles needed to be woven into every visual element, ensuring the brand feels authentic, grounded, and memorable.

Brand Identity Requirements
The logo, color palette, and overall design language should capture the essence of nature and balance—organic yet distinctive. The identity should avoid bland minimalism, instead standing out through unique character and thoughtful details. Warm, earthy tones were chosen to evoke calm and harmony, while typography was envisioned to be elegant and minimalist, perfectly complementing the logo.

Website Requirements
The website should deliver a pleasant, intuitive experience—balancing visual appeal with clarity and function. Core features include a seamless booking system, an easy-to-use contact form, and straightforward navigation. Every design decision should resonate with the target audience and embody the brand’s philosophy: natural simplicity paired with a harmonious, user-centered experience.

Brand Identity

Starting with the logo, my goal was to reflect the natural, holistic values of Ayurveda and Yoga while resonating with the target audience. Through an iterative process and close collaboration with the client, we refined the visuals. To emphasize the brand’s organic essence, I created a hand-drawn logo that conveys an authentic connection to nature.

Concept Development and Moodboard

During brainstorming, we focused on crafting an environment that feels natural and deeply resonates with the soul. Guided by the holistic, nature-rooted principles of Ayurveda and Yoga, I created a moodboard to visually capture the brand’s essence and align the vision with the client’s goals.