Aruna
Visual Identity / Logo Design
Client: https: //www.gesundheitsatelier-aruna.lu/
Description
Aruna is a health studio in Luxembourg specializing in osteopathy, Physiotherapy, and pediatric osteopathy. They place great importance on viewing the person as a whole – as a unity of body, mind, and soul. By founding Aruna, they fulfilled their dream of not only helping people alleviate ailments but also sustainably improving their quality of life and overall well-being.
I had the privilege of designing the logo for Aruna, reflecting their philosophy. The design incorporates natural elements, balance, and the hands-on approach, embodying their holistic methodology and connection to nature. It was a pleasure to visually convey their values and vision.
Brainstorming
The identity for Aruna begins with hand-drawn sketches, reflecting their hands-on, human-centered approach to healing. The hand symbolizes care and connection, while natural elements like leaves represent balance and renewal. Together, these sketches shape a logo that embodies Aruna’s mission of holistic well-being.
Structure and Guidelines
In the work process, I aimed to make the logo very clean and proportional for all different use cases, including both web and print. The customer's request was for the logo to have a portrait Portrait format orientation because they had already built and ordered some materials and furniture for the new therapy studio. This way, when the logo is printed, it can be easily adjusted to fit all use cases in the studio.
Outcomes
